Date: 6 October 2026
Time: 11am – 12:30pm
Where: Online (MS Teams)

GuideGap is a research project examining how closely physicians’ prescribing practices in Finland follow national clinical practice guidelines and Choosing Wisely recommendations. Using a mixed-methods approach, the project combines evidence from population-wide register data, a systematic literature review, a physician survey, and interviews to understand how often guidelines are followed and why deviations occur.

This seminar will present findings on guideline adherence and non-adherence, the impact of publishing recommendations on low-value care and avoidable costs, and the factors underlying deviations from guideline-recommended prescribing, drawing on evidence both from Finland and from international studies. The project aims to support safer and more cost-effective healthcare.

Meet the speakers:

Dr Virva Hyttinen-Huotari, Assistant Professor, PhD, Health Economics.
Dr Tuuli Suomela, Doctoral Researcher, MSc, PhD candidate, Health Economics.
Henna Tiitinen, Project Researcher, MSc, Health Economics.
Dr Mervi Rantsi, University Lecturer, PhD, Health Economics.

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